The Ultimate Guide to Amazon Keyword Research For Sellers 2022

The Ultimate Guide to Amazon Keyword Research For Sellers 2022

Sharing is caring!

Selling online on Amazon is all about getting your product in front of the right people. It is important to ensure that your product is found by customers searching for it on Amazon.

Amazon keyword research is essential while optimizing your product listing for Amazon SEO. Every seller must make sure that the products listing contains relevant keywords.

Using the right keywords can help you win Amazon Buy Box and rank products well in the right searches. It makes Amazon keyword research important for every Amazon Sellers.

It is the easiest way to increase sales while selling products on Amazon without competing with prices or sourcing new products.

Here you will get the Ultimate Guide to Amazon Keyword Research in 2022.

Table of Contents

What are Amazon Keywords?

Amazon keywords are search terms people use to search for products and services on Amazon. These words and phrases are essential for your target audience to be able to find your product/listing. They will then move on to the products of your competitors.

Amazon Keywords

Even though it is more competitive than in the early days of Amazon, searching for Amazon keywords remains the main way that both new and long-standing sellers attempt to get to the top of the search results.

Why are Amazon Keywords Important?

Keywords are important because they tell Amazon what content you have on your product listing. Amazon will display relevant content to users who search for these keywords. 

The keyword ranking of a product that appears at the top of Amazon search results will act as a free source of visitors for your product listing.

If you have an advertising budget, you can easily promote your Products using Amazon pay-per-click ads (PPC) for specific keywords. You can easily get positioned above organic results.

Advertisers bid for the space at the top of a results page for specific keywords. This is how Amazon Ads works. 

Not all keywords are created equal. You will need to select the keywords you want to target when creating your Amazon Products marketing strategy. Before you can begin building your marketing strategy, it is important to do some Amazon keyword research.

Search engine optimization (SEO), content marketing, and the use of keywords for advertising via Amazon Ads can help you achieve high rankings.

What is Amazon Keyword Research?

Amazon Keyword research is an integral part of Amazon Search Optimization. It involves searching for relevant keywords to a product. Relevant keywords are all search terms that customers would use to find your product on Amazon.

Amazon keyword research

For example, one customer might search for an exercise ball by entering ‘tshirt’ in the search field. Another might enter the ‘tshirt xl‘. 

Amazon will display the product related to the above keywords in the search result. In other words, you can say that Amazon only shows the products in search results with relevant keywords in their listing for your search term.

Factors To Consider While Going Amazon Keyword Research for Product Listing

You will see a significant increase in organic traffic from search engines if you have a better Amazon keyword research strategy.

Here check some factors you should look for when doing Amazon Keyword Research in 2022:

Amazon Keyword Search Volume

One of the best ways you can start your Amazon Keyword research is to evaluate the popularity of a keyword. If your Amazon Product listing has high search volume keywords, you will get tremendous traffic after ranking on Amazon Search results.

You can use Keyword Tool Dominator, Keywords Tool to find high search volume keywords. However, these Amazon SEO tools will give you information based on users who search in the Amazon search engine.

Amazon Keyword Search Volume

If you want to rank in the Amazon search engine, this is something you should know. You should pay close attention to the keyword’s search volume. It is important to avoid choosing a keyword with low searches. Select less competitive keywords with a decent search volume to rank easily.

Use a tool that only shows accurate keyword trends for Amazon. Now, Scroll down to the next section for more information.

Keyword Trends

Without knowing the trend of a keyword, your Amazon Keyword Research is incomplete. You must know that seasonal keywords may change keyword search volume over time.

To see how traffic from various search queries has fluctuated over the past months, look at the monthly trends of a keyword. You can use Google Trends To check the trends of any keyword throughout a year.

amazon keyword trend checking in google trends

Although not all keywords show notable upward or downward trends, many do, especially when using seasonal keywords. For example, you can find the best Diwali and New Year gifts for a friend.

If you have an existing offline business on such products and want to sell online on the same product on Amazon, then you can consider such keywords.

But for beginner sellers, it is best to avoid seasonal products in the initial days.

Product Relevant Amazon Keywords

Let’s suppose you find a keyword that is popular. You must have found a keyword that gets tons of searches.

It may not not be the right fit for what you sell. People who search for the keyword you choose aren’t likely to convert if it is too far from what you are selling on Amazon.

Product Relevant Amazon Keywords

For example, Let’s say you are selling Japanese green tea bags and have find the keyword “matcha green tea powder”

Although you don’t actually sell green tea powder, you may be capable of creating a category page around the term and converting those searchers to what you actually sell.

It would be best to expand into other product categories and related keywords after you have finished the keywords your target customers are searching for.

Although the keyword might get less searches, we recommend that you choose a keyword that is more relevant to your business, such as “organic green tea“.

Once you have a list keywords people search for that are compatible with your products, it is time to determine if they are willing to make a purchase.

Commercial Intent

Before you choose a keyword, take the time to check if others use that keyword and opportunities. This is easy to do with the Google Keyword Planner.

Check out the keyword’s competition rating.

google-keyword-planner-competition

The number of people who bid on a keyword in Google Ads is called “Competition.” There is usually money to be made if many people bid on the keyword. When it comes to Amazon SEO, we recommend using keywords with “medium” and “high” competition keywords.

Also, take a look at the “Top of Page Bid.” The Top of Page Bid refers to how much people spend per click on Google Ads. When assessing commercial intent, the higher the suggested bid, the better.

Keywords with high suggested bids can be more difficult to rank. We’ll get to that in the next section.

Check out the Top of Page Bid page for keywords from your list.

google-keyword-planner-top-of-page-bid

Note how certain phrases and words that suggest “I’m ready for purchase!” can impact the estimated bid.

This example shows that the suggested bid for the keyword “Japanese Green Tea” is $2.20.

japanese-green-tea-keyword-bid

This is because most people who search for the keyword aren’t ready to make a purchase. They may be searching for the definition. They might also be interested in the health benefits of green tea.

A similar keyword, such as “buy green tea online,” has suggested bidding that’s 2.4x lower.

buy-green-tea-online-keyword-bid

Amazon Keyword difficulty or competition

It is important to choose high-search volume keywords as a first step. It is important to determine if this high-search volume keyword will rank in the Amazon SERPs.

You can easily check the difficulty level by using keyword tool as given below. It is more difficult to rank for that keyword if that number is higher.

Competition for amazon keyword

You can check the keyword’s competitiveness. This number will tell you if there’s a chance of ranking your product listing. That is why I optimized this page around that term.

Amazon Keywords Explained

Ranking your products is all about keywords. Let’s look at some proven strategies for Amazon keyword research before we get into the details.

It is possible to break down Amazon keywords into three areas of application:

  • Product titles
  • Product pages
  • Seller central hidden keywords

You can use keywords to help you focus your research and drive targeted traffic to your products.

It is widely believed that Amazon’s priority order for keyword usage is:

Product Title> ‘About this Item’ Bullet Points> Hidden Keywords / Search Terms> Product Description

Keywords in Amazon Product Titles

Look at any Amazon product’s title, and you’ll see that almost all of them contain their target keywords.

Optimizing product titles on Amazon requires including as many keywords variants as possible. Your main keywords should be at the beginning of your product title. You also need to include all variants people are looking for.

Optimize Amazon Product Title with keyword to boost Amazon SEO

As you can see, the product is primarily a ‘wireless charger.’ However, it also includes variants compatible with different models of phones and devices.

Keywords in Amazon Product Pages (About this Item and Descriptions).

You have the opportunity to use variations of your keywords on your product listing pages and to write compelling descriptions that drive conversions.

It’s not uncommon for shoppers to scan product titles, especially when making click decisions based on price or image. You should also focus more on conversion-led descriptions.

Optimize-Amazon-Product-Descriptions-with -keywords

Sales and conversions are important ranking factors for the A10 algorithm. It’s important to remember the ultimate goal of encouraging an ‘add-to-cart.’

You should use your product keywords in the “about this item” section and the product description. This content is indexed and used to rank products on search results and category pages.

Keywords in Amazon Product key features

Amazon Hidden Keywords & Search Terms in Seller Central

You can fill in search terms for each product from your Amazon Seller Central account. These search terms are also known as ‘hidden keywords’ or ‘Amazon backend keywords.’

Hidden keywords provide Amazon with additional information about a Listing. Amazon uses them as an additional factor in determining whether the Search Results for that Listing will rank or not.

These keywords are not easily visible to consumers and are often called hidden keywords. This is how it works: You must fill out these fields, and there is a 250-character limit (spread across five lines comprising 50 characters).

Amazon Hidden Keywords

These can be found by clicking on the inventory tab in Amazon Seller Central account and then hitting the “Edit’ button at the side of the active product. Navigate to the Keywords section by looking for the “offer” tab.

These fields should not be left blank. Use spaces instead of colons or semicolons for separate keywords.

How To Do Amazon Keyword Research

Now that you are familiar with using keywords on Amazon, it is time to explore the various methods of finding them. It is important to make sure you don’t miss opportunities to reach people who use Amazon to search for products similar to yours.

You can combine the insights from multiple sources to understand how people search for your products and optimize your listings accordingly.

Set Priorities and Goals

Before you start researching keywords for your products, you need to decide what your goals are to prioritize your time to make changes that will have an impact.

If your goal is to increase a product’s ranking in search engines to drive sales, you will need a different keyword approach to launching new products. Your goal might be to build brand awareness and recognition.

Priorities and Goals for amazon keyword research

Whatever your goals, it is important to have clear and achievable goals that will guide you in deciding where to focus your Amazon keyword research.

Account to Support Different Keyword Types

Keywords can be used in many ways, such as for paid and organic initiatives. There are also several types of keywords within each function.

Keywords can be used on both the frontend and backend of product detail pages to increase organic search visibility.

Amazon’s frontend keywords can be found in product listings, including

  • Product titles,
  • Bullet points or key features,
  • Product descriptions.

Frontend keywords are visible to potential customers and more forward-facing. They are indexed using the Amazon A10 algorithm.

For frontend keywords, ensure you adhere to the Amazon guidelines and best practices.

This will ensure that your product listings are

  • Accurate,
  • Relevant,
  • and have high search volumes.

On the other hand, Amazon backend keywords play an important role behind the scenes. They allow you to optimize product listings for searchability by hiding terms that aren’t publicly displayed.

Amazon allows you to use 250 bytes of backend keywords for product listings. This allows you to include other high-performing keywords but was not in the frontend content.

It is crucial to adhere to Amazon guidelines when implementing backend keywords. Make sure that they are relevant and don’t include repeat words or brand names.

There are three types of keyword match types that you should consider when you’re looking for Amazon PPC ads:

  • Exact match type,
  • Phrase match type,
  • Broad match type.

Broad match ads will appear when customers search for all keywords or close variants of those terms.

Phrase match ads can only be used for searches that include the exact keyword or a sequence containing the exact keyword.

However, exact match ads will only be displayed in the keyword searched is exact. They won’t appear if any other words are used.

Building your Seed List of Keywords

You must start by creating a seed list for keywords for Amazon and other search engines. It is one of the essential task while doing Amazon Keyword Research.

Note down the key keywords you expect people to use when searching for the product in Excel, Google Sheets, or another text editor.

Let’s say you are about to sell iPhone chargers on Amazon. You could note things like:

  • iPhone charger
  • Apple iPhone charger
  • Apple phone charger
  • iPhone cable
  • iPhone charging cable

Search volumes and specific keywords are not important at this stage. It’s about assembling a list that you can use for your research. It is helpful to collect data from multiple of the most useful keyword research tools.

Keyword Research Using Amazon’s Search Bar

It is a smart idea to begin your Amazon keyword research. You must know your competition to rank high in product rankings.

An analysis of products that are already ranked is a great place to start. This is how you can use Amazon’s search engine to find keyword suggestions

If you type some letters in the Amazon’s search bar, you will find the products appear in the form of suggestions.

The autocomplete feature isn’t random. Instead, Amazon displays the terms people search for the most. Therefore, it is logical that autocomplete will provide you with a list of genuine search queries.

There are two popular methods to find Amazon autocomplete Keywords. 

  • Direct From Amazon Website
  • SeoStack Keyword Tool

Amazon Autocomplete Keyword Research Direct From Amazon Marketplaces

Go to Amazon.in or your local equivalent and type one of your seed keywords. We’ll search for “smartphone” in this example.

You can quickly get a glimpse into the searches that Amazon users make.

We can see the variations of keywords based on the original keyword entered. This case shows that we can expand the initial seed list with keywords that specify the length (i.e., smartphone 5g) and type (i.e., smartphone 12gb ram).

It is important to learn what customers type into the search box and then use these insights to improve your listings. However, to maximize the keywords you find, you must go beyond just entering your main keywords in your initial seed list.

Follow these steps to complete Amazon Keyword Research Using the search bar.

Amazon Autocomplete Keyword Research Direct From Amazon Website

  1. Log out from your Amazon account
  2. Start an incognito tab in your browser
  3. Go through the Amazon homepage
  4. Put your seed keyword into the search bar, but do not press search.
  5. Take note of all the suggestions Autocomplete that Amazon creates when you type in your search.

This process is very efficient because autofill recommendations are what Amazon customers want. In addition, you’ll be capable of identifying appropriate keyword phrases and terms which can help you with your plan for keywords.

Analyze the results to get more ideas. Scroll down sponsored results and search for the keyword you have entered. Pay attention to those with sponsored labels.

amazon keywords from sponsored labels

These listings are sponsored. It makes sense to skip these listings as we are trying to find keywords that will help products rank organically.

To find keywords used in the first listings, look at their product titles. This will help you to add to your keyword list. Pay attention to keywords that are frequently used across listings.

Amazon Autocomplete Keyword Research Using SeoStack Keyword Tool

SeoStack Keyword Tool is a free keyword research tool. To discover new keyword ideas, you should start by going through every variation of your keyword and each letter in the alphabet.

You will get new suggestions for long-tail keywords for each letter you type. You can also use SEOStack Chrome Extension to find various keywords from Amazon Autocomplete.

How To Find Amazon autocomplete Keywords Using SeoStack Keyword Tool?

Follow these steps to do Amazon autocomplete Keyword Research Using SeoStack Keyword Tool

Amazon autocomplete Keyword Research Using SeoStack Keyword Tool

  • Search “SeoStack Chrome Extension” on Google and install it on your Chrome Browser on your computer.
  • Now Click On The Extension Icon From Your Browser to use the Tool.
  • Enter Your Seed Keyword.
  • Tick on all options from “Wildcard (*) Modifiers” to get all types of related keywords.
  • Select Amazon from the “Select Sources” option.
  • Set Country India In the “Region” section.
  • Now Click On the “Start” Button.
  • You can see multiple related keywords for your seed keyword.
  • Now you can export the data as CSV. You can click on “Get Volume+CPC data” to get volume and CPC from the Google Keyword Planner tool.

While this method will generate relevant keyword suggestions, it does provide you with an estimate of the performance metrics, such as the volume of searches.

This is exactly how Amazon users search, so prioritize this method. Make sure to add these keywords into account for the product that you are optimizing. Also, make sure that you focus on relevant keywords.

Continue to keep going until you exhaust all possible ways to generate new keyword suggestions.

Remember that optimizing for more keywords (relevant) will reduce the chance of you missing out on opportunities. We are currently trying to create a comprehensive list of keywords that describes the product.

To find more keywords ideas, click on a listing and look at the ‘about this item‘ and ‘product description‘ blocks.

amazon keywords ideas from product listing

Evaluate Competitor’s Product Listings

This is an easy but effective way to find the top keywords to rank for. Look at the product Listings of your competitor and note which keywords they are using in the title, description, and bullet points. You can search Amazon for your product name to find your competitors’ products.

However, you should not copy the exact keywords of competitors and then use them in your product listing. You can tweak them slightly while considering search volume and keyword difficulty.

You can perform a Amazon keyword gap analysis by using SellerGeni’s SmartPlug Tool.

Use Amazon keyword Research tools

Keyword suggestion tools are crucial, whether you have your first seed keywords or a list you created from Amazon search results.

First, they will generate a long list of terms that match your seed keywords. This isn’t always helpful, however, unless you have strong data. You should be searching for a tool that gives you an estimate of search traffic and how difficult it would be for you to rank on page 1 for this term.

You can prioritize your keywords by running them through an Amazon Keyword Research Tool. It is important to note down keywords with:

  • High traffic but high competition
  • High traffic but moderate or low competition
  • Medium traffic but low competition

These are the terms you should be considering adding to your Amazon listing.

Important to remember that misspellings with a lot of traffic should not be ignored. These keywords can be added to your backend keywords that buyers won’t see.

There are many paid and free Amazon Keyword Research tools.

Some tools are worth looking at:

  • SmartPlug
  • Keywordtool.io
  • Sonar
  • Keyword Tool Dominator
  • Amazon Keyword Research Tool By Ahrefs
  • Helium 10
  • SellerApp
  • AMZDataStudio
  • MerchantWords
  • Scientific Seller
  • Keyword Inspector
  • Jungle Scout

Use SmartPlug Tool To Automates Amazon Keyword Research

SellerGeni’s AI-based Advanced Amazon SEO Tool SmartPlug automates Amazon Keyword Research process. It lets you quickly find keywords and optimize your Product listing in a click. You can easily improve your product listing rank.

It would help if you created a basic product listing on Amazon using seed keywords related to your product without doing manual Amazon keyword Research. 

Rest will be taken care of by the tool,

  • Keyword Research Research
  • Keyword Analysis
  • Competitors Listing analysis
  • Product listing optimization with Relevant keywords

You can also track the top performer keywords and expand your related list.

It Automatically creates a perfect backend keyword list with just one click, resulting in greater organic visibility.

SmartPlug automates the complete SEO Process, whether it is keyword research for your product or optimization of your listing.

How To Do Amazon Keyword Research Using Keyword Tool?

Keyword Tool pulls keywords from various Amazon websites all over the globe. You will first need to choose the Amazon region website that interests you and select the language you wish to use.

This tool gives you precise data on various matrices, as given below.

  • Search Volume
  • Trend
  • CPC
  • Competition

Keyword Tool allows you to create sets of numbers and letters in different languages. The tool will use a set symbol that corresponds with the language you have chosen to generate keyword suggestions.

How To Do Amazon Keyword Research Using Keyword Tool

You will need to enter a seed keyword to start the search. This will be used to generate Amazon keywords.

You will see hundreds of long-tail keywords pulled from Amazon after entering. The generated keywords can be easily copied and used for whatever purpose you choose.

How To Do Amazon Keyword Research Using Sonar Tool?

You can easily do Amazon Keyword Research and list down multiple relevant keywords against any seed keyword using Sonar Tool By Sellics.

You will find various keywords based on their functions. Here we have provided complete guide on Keyword Research Using Sonar Tool and its major functions.

Step To Accomplish Amazon Keyword Research Using Sonar Tool

To start keyword research, you just need to enter a seed keyword and click on ping. 

Keyword Search

You can start Amazon Keyword Research by typing your desired seed keyword into the search field.

Based on your entered keyword, you will get suggestions including the seed keyword in any combination of positions, i.e., the beginning, middle, or end.

For example, using the source keyword “iphone charger,” you will receive the following suggestions:

Step To Accomplish Amazon Keyword Research Using Sonar Tool

Extended Search

You will also obtain keyword suggestions with the seed keyword and suggestions for synonymous keywords in the Extended Search mode. 

For example, if you search “iphone charger” using the Extended Search function. You will also receive synonymous keyword suggestions such as:

Step To Accomplish Extended Amazon Keyword Research Using Sonar Tool

Reverse ASIN Search

The Reverse ASIN Search function will let you know the keywords a specific product ranks for. You do not need a seed keyword to start your keyword research in this function.

Keyword using asin with Sonar Amazon Keyword Research Tool

Copy & paste the ASIN of any Amazon product into Sonar, and you’ll notice a quick list of the keywords your competitors are using.

The Reverse ASIN Search will usually discover lesser keywords than the other two search functions. However, these keywords are quite accurate for your niche.

How To Do Amazon Keyword Research With Amazon Keyword Tool By Keyword Tool Dominator

The Amazon Keyword Tool is a free Amazon keyword research tool that helps you find popular keywords for your Amazon listing. KTD develops it to enhance your Amazon keyword search abilities by reducing the time to find the most searched keywords on Amazon.

Steps To Accomplish Amazon Keyword Research With Keyword Tool Dominator
  • You need to provide your seed keyword as given below.

 enter seed keyword in amazon Keyword Tool by kdt

  • Now select the right Amazon marketplace. 
  • Select your product category or left as it is from the Amazon Department section.
  • Click On Search Button. Now, you can see the result as given below.

Amazon Keyword Research result by Keyword Tool Dominato

Score: Score values can range from 0 to 100, representing the search popularity of a given keyword relative to the other keyword suggestions found.

Top 10: Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions. The Top 10 keywords are highlighted with a star ☆.

Include the Top 10 and highest Scored Amazon keywords in your Amazon listing title and generate more search traffic.

How To Do Amazon Keyword Research Using Sellerapp Tool?

SellerApp is a keyword research and market analytics tool for Amazon sellers. It offers its users a wide array of features that increase their market reach through better keyword targeting and more efficient listings.

Furthermore, SellerApp offers behavioral analytic tools that allow you to measure your sales data and compare it to the competition. This way, you can improve and optimize your output and become a more successful seller altogether.

Steps To Do Amazon Keyword Research With Sellerapp tool
  • After login into Sellerapp account, Select right marketplace.
  • Now, click on keyword tool from the menu.
  • Enter your seed keyword and Click on Search button.

Enter your seed keyword in sellerapp 

  • You can easily see multiple keywords with search volume and other important metrics as given below.

amazon keyword research in sellerapp

Here check the meaning of some metrics used by Sellerapp.

  • Match Type: Different match types are available for a keyword. Here, we have five variations: broad, extended broad, identical phrase, and exact.
    • Broad match: Shows the keywords results that match an extensive selection of custom search terms. 
    • Extended Broad: Displays more generic keywords compared to broad match type. 
    • Phrase: This shows results if the keywords are present in the same order as the search term. 
    • Identical Phrase: Shows results in order and provides an extensive selection of keywords.
    • Exact: shows the results if the search terms match the exact keywords. 
  • Relevance Score: Determines the keyword relevance of your product. You can expect the score to be very high, high, moderate, or low. 
  • Search Volume – Average number of times a keyword is searched in a month
  • Trending: Sudden increase in a specific way of searching for the product.

How To Do Amazon Keyword Research With Amazon Keyword Tool By Ahrefs

Ahrefs Amazon Keyword Tool is one of the best Amazon Keyword Research tools with a huge database.

Steps To Complete Amazon Keyword Research With Ahrefs
  • Enter seed keywords of your product into Ahrefs’ Amazon Keyword Tool.

Amazon Keyword Research With free Ahrefs

  • Select the your country.
  • Now Click on the “Find Keywords” Button.
  • You can see the most popular related search terms and their search volumes.

In paid tool, you will find other a few other unique keyword metrics with the volume of the keyword.

Amazon Keyword Research With paid Ahrefs

These are,

  • Clicks: The average monthly number of clicks on people’s search results while searching for the target keyword.
  • Clicked / Not clicked: The percentage of searches results at least one click on an Amazon search result.
  • Clicks Per Search (CPS): The average number of product listing clicks per search.
  • Return Rate (RR): A relative value shows how often people search for this keyword again over a month.

The tool pulls the data from analyzing the browsing habits of thousands of real Amazon users.

How To Do Amazon Keyword Research Using Helium 10 Magnet

Helium 10 Magnet lets you find trending keywords related to your products. So you don’t waste time and money and build optimized listings. You can also spy on the competition and improve your listing than what they’re doing.

Steps To Accomplish Amazon Keyword Research With Helium 10 Magnet
  • After login into Helium 10, click on the Magnet. You can access it by clicking the Tools dropdown menu at the top of the web page. Then select the Magnet option listed under “Keyword Research.”

select the Magnet option under tools option of helium 10

  • Select country and enter your seed keyword then click on “Get Keywords” button as given below.

enter seed keyword in helium 10 Magnet tool

  • Now you can see the list of various keyword ideas and various matrics as given below.

multiple keyword result in helium 10 Magnet amazon keyword research tool

In Helium 10 Magnet tool, you can analyze and interpret keyword research data. It also allows you to control how you’d like to see search results by setting additional parameters based on the following:

  • Magnet IQ Score: Score based on the ratio of estimated search volume vs. number of competing products.
  • Search Volume: Estimated number of times this keyword is searched monthly on Amazon.
     
  • Competing Products: Total number of products returned in a customer search using this keyword/phrase.
  • Word Count: the number of keywords present in the search phrase.
  • Title Density: the number of products displayed on page 1 search results that contain the keyword in their web page title.
  • Amazon Choice: awarded to the product considered to be the ideal match for the keyword used by the customer.

How To Do Amazon Keyword Research Using Keyword Scout Tool By Jungle Scout

Keyword Scout is Jungle Scout’s keyword research tool, and it has all paid plans. This is one of the most precise and comprehensive Amazon keyword research tools.

You can Know the exact and broad match search volumes for high-converting keywords.

Steps To Complete Amazon Keyword Research With Keyword Scout
  • You have to click Keywords → Keyword Scout from the left-hand navigation panel, 

Steps To Complete Amazon Keyword Research With Keyword Scout

  • Now, Choose your marketplace from the dropdown
  • Enter a keyword or ASIN in the search field (you can search for up to ten ASINs at once)
  • Click Search
  • Click on the Filters dropdown menu and the Columns icon to customize these options. You can also narrow your search results. Enter a minimum and maximum value on the desired fields and click Apply to set up your filters.

Keyword Scout keyword research tool's filter option

  • To customize Columns, enable/disable the options you want to see in your results. You can also select/deselect categories from within the Filter options).

How do I add keywords to my Amazon Product listing?

It is crucial to include relevant keywords in each of these areas. However, the most searched Amazon keywords (most commonly keywords) should be used in the sequence as given below

  • Amazon Product Title,
  • Amazon Product Key Features,
  • Amazon Product Description,
  • Amazon Keyword Search Terms or Amazon Backend Keywords

Amazon’s A10 search algorithm indexes unique words. This means that reusing the same words in the title and description, key features, and backend is not beneficial for search.

That is not to say that you should not reuse these words. But, if you have already included a given keyword in the title, there is no SEO value for adding that keyword again to the description, key features or search terms.

Continue reading to learn more about each topic and how you can optimize your Amazon listing.

Amazon Product Name/Product Title

Amazon refers to the product name as the product title in its product listing. The text used for the product name will be displayed as the product title on Amazon’s product listing page and in the Amazon search results.

Product name text input is limited to 200 characters.

Product Name in amazon product listing

The most relevant and popular keywords should be placed at the start of the product title. Optimize your product title using all 200 characters – use as many unique Amazon keywords and phrases as you can.

These are Amazon’s product title guidelines. The four criteria that could cause a product to be search-suppressed are:

  1. Titles must follow the recommended length of your product category characters, including spaces.
  2. Titles must not contain promotional phrases, such as ” free shipping “, ” 100% quality guaranteed “.
  3. Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
  4. Titles must contain product-identifying information, such as ” hiking boots ” or ” umbrella “.

A product title that includes the most relevant keywords will improve click through rates (CTR) as well as increase sales revenue.

Amazon Product Key Features

Five text inputs are required to create the Product Key Features of an Amazon product listing.

These five inputs are used to explain the key features and benefits of a product using keywords that are not included in its title.

Each key feature must not only provide product information, but should also be written to influence the customer’s purchase decision.

product key features in amazon product listing

The key feature Amazon bullet points are used by customers to gain an overview of the product. This could help them decide whether to purchase the product or to continue reading the entire product description.

It is strongly recommended that you follow the Amazon product key features guidelines.

product key features guidelines by Amazon

Include as many relevant Amazon keywords in each product key feature text box.

Amazon Product Description

You can tell your customer all about your product in the Amazon product description section. Another great place to liberally use Amazon keywords. This section is important to convince customers that your product will be a good buy.

Amazon allows you to enter 2,000 characters in this section.

product description in amazon product listing

You must follow the Amazon product Description guidelines.

product descriptions guidelines provided by Amazon

You don’t have to repeat keywords that are already in the product title, or product key features.

Amazon Backend Keywords – Keyword Search Terms

You can use the Search Terms text input in the Keywords section on the product listing. You can add keywords to the backend editor that are not already included in the title, key features, and description.

Text should contain only unique kewords, separated by spaces, and without commas. There are less than 250 bytes available for the search terms field.

amazon Keyword Search Terms

Although it doesn’t take up much space, it gives you one more opportunity to add keywords.

You don’t have to worry about the text being readable, as the search terms text will not be displayed publicly on the product listing page.

The Benefits Of Using Right Keywords On Your Amazon Product Listing

Before creating an Amazon product listing, it is important to conduct Amazon Keyword Research and keyword analysis. 

You can only generate sales if you know the search terms that your target audience uses to find your product. Your organic rankings will be affected if you optimize your listing with the right keywords.

According to “The 2021 Amazon Consumer Behavior Report” by Feedvisor49% of consumers aged 27-40 always or frequently/often buy the first product listed on an Amazon SERP.

So, there are good reasons your keywords should be analyzed and utilized correctly. When your organic rankings improve, your product listing is automatically discovered, which draws more traffic.

Amazon keyword research is not only important for search rankings, but it also has many benefits. 

Here are five benefits of using the right keywords after Amazon keyword research and analysis that are quick and easy to understand:

Easily Engaged Audience

Understanding which keywords are most likely to drive traffic to your product listing page is the first step in creating appropriate content.

amazon keyword research Easily Engaged Audience

You can quickly do this using a keyword tool. Find out what your target audience is most interested in. Make sure to create a compelling product description with bullet points.

Qualified traffic

A compelling product title, attractive image, and a clear description will attract potential buyers to your listing.

A product page that provides value to potential buyers will increase your conversion rate.

Higher Organic Rankings

Once you have selected the most relevant keywords for your products, you can make a huge impact on Amazon SERPs by placing them in the right places. Rankings in organic search engines are crucial for long-term success.

proper amazon keyword research can help you to boost Organic Rankings

77% more people click on organic links than paid advertisements. It is impossible to rely only on paid product advertisements if you want to retain a large portion of your traffic. Both are equally important.

Get Better Insights Into Trends

Analyzing keywords can give you better insight into consumer behavior and current marketing trends. You should keep your website updated about what is important to your target audience.

keyword research can give Insights Into Trends

These statistics can ensure that your product’s content is relevant.

Increased Sales

If your product listings rank well for the correct keywords, you will get traffic. Your sales will skyrocket if you have buyers searching for your product and if your products are appealing and valuable enough to invest in.

using proper amazon keyword research can Increase Sales

Amazon’s keyword research: The bottom line

You don’t want to spend hours searching for products and then creating listings that your ideal customers won’t be able to find.

This will help you avoid the problem and drive more customers to your listings. This should lead to more sales if they are successful.

It can be daunting to find the right keywords at first. Over time you will learn which tools are best for you, what ones you dislike, and how to get those seed keywords. You’ll see a consistent increase in organic search rankings if you clearly describe the process and then repeat it regularly.

What are Keywords?

A keyword is any phrase or word entered into Google or any other search engines to describe the content of a website.
To rank at the top of Google’s search results and generate traffic, SEO professionals and website owners use keywords.
A keyword is any search that is made using a search engine. It can be a single word or a phrase. Here’s an example of the results page for “What plants grow in the desert.”

Why choose Amazon keywords?

Optimizing your Amazon listings for the right keywords can make you more visible than your competition. It will help you get leads, traffic, and sales.

How do you decide which Amazon keywords are best for your Product?

It is best to do Amazon Keyword Research for your business. Take note of both the keyword difficulty and the keyword volume. It’s not worth creating pages for a term that no one searches.

But don’t forget the user. It doesn’t matter if a topic is difficult but important to your Amazon business. It should still be on your Amazon product listing.

Why Should You Care About Using Amazon Keywords?

Amazon Search engine understand what people are searching for only through keywords. With the help of keywords, the Amazon search engine knows what product listing to show up or what products to display.

This doesn’t mean you have to scatter your keywords around your web page.

Creating compelling product listing is all about offering real value to real people.

What are different Types of Keywords?

Marketers use several types of keywords to classify targets and keyword intentions.

Here is a breakdown of each type of keyword:

Head Terms:
These keywords are often single-word phrases with high search volume and competition. Head terms include keywords such as “vitamins” and “insurance.” Head Terms don’t usually convert well because searcher intent can vary (someone looking for “insurance” may be searching for a quote for car insurance, a list of life insurance companies, or a definition).

Body Keywords:
Keywords that are 2-3 words long and get good search volume (at least 2000 searches per month) are called Body Keywords. They are less specific than Head Keywords but have a higher search volume. Body Keywords include “life insurance” and “order vitamins online.” These keywords are almost always less competitive than Head Terms.

Long-Tail Keywords:
Long-tail keywords are 4+ word phrases with a lot of specificities. Long-tail keywords include phrases like “order vitamin D capsules online” and “affordable senior life insurance.” These terms aren’t very popular individually, averaging around 10 to 200 searches per month. However, when you combine them all, long tails account for most online searches. Long-tail keywords aren’t often very competitive because they aren’t searched for as often.

There is no one “best” keyword group to choose from. Each has its pros and cons.

However, long tails tend to be the least competitive when it comes to competition.

What are different Amazon keyword match types?

There are three different Amazon keyword match types at your disposal for Sponsored Products and Sponsored Brands campaigns.

They are Exact, Phrase, and Broad. These match types allow you to fine-tune which customer search queries can trigger your ads. In the following paragraphs, we’ll explain each match type and its function to you.

How Does Keyword Research Increase My Sales On Amazon?

An Amazon keyword tool is essential in identifying all relevant keywords. Products will not be displayed in Amazon’s search results if they contain all keywords the customer entered into their search query.

Your product won’t appear in search results for a missing keyword, such as ‘fitness ball.’ Keyword research is about creating a list with all relevant keywords for a product. Keyword research is a way to increase the number of customers who see your product and click on it.

Why Amazon Keyword Research Is So Important?

These are the top five reasons that Amazon keyword research will be very important in 2022.
Amazon keywords let you showcase your products in a relevant way.
Your products will be positioned in the top positions for relevant search queries by using the right keywords.
By optimizing your product’s ranking in search results, Amazon keyword research can help maximize your revenue potential.
It provides insight for Amazon sellers into marketing trends and consumer behavior.
Amazon keyword research can help you expand your long-tail efforts.

How Do I Find Keyword Reviews On Amazon?

Amazon offers a search function that will allow you to search for keyword reviews. You will find the search button at the end in the summary section for the reviews.

How Do I Find Profitable Keywords On Amazon?

Here you can check the easy steps to find Profitable Amazon Keywords.
1. Understanding the intent of users
2. Generate seed keywords
3. Long-tail keywords are easy to find
4. Prioritize keywords and filter them

Sharing is caring!

Leave a Comment

Your email address will not be published.